Thoughts about Kony 2012?

What is every ones thoughts on the Kony 2012 campaign. Invisible Children, the group responsible for video and campaign, has come under a lot of criticism. However, does issues with the group destroy the importance of raising awareness? Even if Joseph Kony is not an imminent threat, does that eclipse the fact that  he is now famous and people are aware of human rights issues such as child soldiers? Discuss the validity of the campaign and the importance of its message?